![]() During this decade a further expansion in Latin America took place, with the arrival of Bimbo in Argentina and the opening of the regional corporate (1991), as well as the Ideal plant in Chile (1995). In 1993, opened its new corporate building in Santa Fe, Mexico City, and in 1995, acquired Coronado, an enterprise specialized in cajeta-based products. In the early 1990s, Milpa Real tortillas and Lonchibon were added to its brands. In these years, exports to the United States of America began (1984) Bimbo Centroamerica was created (1989) with the construction of a plant in Guatemala, which was completed in 1990. It started quoting on the Mexican Stock Exchange, trading 15% of its shares, and in 1986 a new organizational structure was generated, from which a single industrial group was created. 1981 – 2000 Īt the beginning of the 1980s, Grupo Bimbo presented relevant internal and external changes. By the end of the 1970s, Grupo Bimbo was formed by 3 companies, 12 plants, and 15,000 employees during this time, Roberto Servitje was appointed CEO. ĭuring this decade, Grupo Bimbo entered the marmalade market with Carmel (1973) inaugurated Suandy and Tía Rosa (1974), began the production of Conchas Bimbo (1975) and launched Ricolino, the company's leading sweets and chocolate brand, and Bubulubu with it (1978). In 1971, Barcel, one of its most important brands, began operations In 1972, it opened its bakery plant located in Azcapotzalco, Mexico City, the largest in Latin America and one of the ten largest in the world, at the time. In the 1970s, the company had significant growth in several areas. A year later, in 1964, the company acquired the rights in Mexico of Quality Bakers of America's brand, Sunbeam. In the 1960s, Grupo Bimbo kept expanding with its arrival in Monterrey, Mexico, and its first administrative restructuring in 1963, which lead to the creation of its corporate structure. In 1956, the company opened Bimbo de Occidente (Bimbo of the West) factory with Roberto Servitje as its general manager, and, in 1958, launched Gansito, a chocolate-covered snack cake filled with strawberry jam and cream. On its tenth anniversary, in 1955, Grupo Bimbo had 700 employees and 140 vehicles. Shortly afterward, the portfolio extended with the addition of Bimbo Bear Donuts, Bimbollos, Medias Noches (hot dog bread), and Colchones. īy the 1950s, Grupo Bimbo took its products to more people with the "38", a delivery truck with speakers that helped promote the products. Thanks to the production growth, in 1949, the first branch outside of Mexico City was opened in Puebla, Mexico. īy 1948, Grupo Bimbo had nine different products like white bread, toast bread, black bread, sweet bread, buns, and muffins. Finally, Alfonso Velasco rearranged the shape of the nose to reflect the cleanness, whiteness, and softness. Anita Mata, Jaime Sendra's wife, was the one who added distinct features such as the hat, the apron, and the bread under its arm. It all began with a bear drawing in a Christmas Card given to Jaime Jorba. The brand's ambassador, the Bimbo Bear, was also created in 1945. Later, the founders would find out that bimbo is an Italian slang for children (shortened from bambino), and that in China the phoneme for bread (面包/Miànbāo) is similar to the name of the brand. The name was formed as the combination of the Bambi and Dumbo films, the favourite films of Marinela, Lorenzo Servitje's daughter. The name "Bimbo" was chosen among other candidates such as PanRex, Pan NSE (initials in Spanish for Nutritious, Tasty, and Inexpensive), Sabrosoy, Pan Lirio, and Pan Azteca. Mata, Jaime Sendra Grimau, Jaime Jorba Sendra, and Alfonso Velasco, were the partners who started the bakery company. The company started with 34 employees, selling cellophane-wrapped large and small white loaf bread, rye bread, and toast bread. ![]() Grupo Bimbo began operations in Mexico City on December 2, 1945, with Panificación Bimbo, S.A. Īs of 1997, Daniel Servitje is Grupo Bimbo's CEO, and its chairman since 2013. Its strategic associations include Alicorp (Peru) Blue Label (Mexico) Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia) Mundo Dulce (Argentina) among others. The company has more than 100 brands and 13 thousand products, like Bimbo, Tía Rosa, Entenmann's, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas', Arnold and Barcel. Grupo Bimbo has 134,000 employees, 196 bakery plants, 3 million points of sale, a distribution network with 57 thousand routes all over the world. It has an annual sales volume of 15 billion dollars and is listed on the Mexican stock exchange with the ticker BIMBO. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa.
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